28 October 2021, Thursday
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Air India signs up for Travelport display solution

National carrier becomes 50th airline to adopt Rich Content and Branding

Air India has become the 50th carrier to sign up for Travelport’s graphic display solution, Rich Content and Branding.

Part of the Travelport Merchandising Platform, Rich Content and Branding will enable Air India to more effectively control how its fares and ancillary services are visually presented and described on travel agency screens, bringing them more in line with the airline’s own website display.

Speaking at the Global Business Travel Association (GBTA) event in Los Angeles this week, Kurt Ekert, Travelport’s chief commercial officer, said the addition of the 50th carrier marked a major milestone for the company. Read more...